Help us build a clearer picture of coaching in UK workplaces, and shape the future of leadership support.
Why this matters
The Strength Report is Be Business Fit’s annual research into how leadership coaching actually shows up in organisations; who gets it, how it’s used, what works and what still gets in the way. It brings together first-hand experiences from professionals, people leaders and decision-makers to offer evidence that organisations can trust.
Leadership coaching is widely talked about, but access remains uneven, many people aren’t sure how it works, and too often it’s offered reactively or only to senior leaders. The Strength Report helps organisations understand the real picture, not just opinions.
We’re now inviting you to take part in the Strength Report 2026 survey.
Your voice matters. Whether you’ve experienced coaching yourself, are curious about how it’s accessed in organisations, or want to influence how leadership support evolves in the UK, your input will help shape a national conversation and give leaders the evidence they need to make better decisions.
This year, the survey explores:
• Who has access to coaching and who doesn’t
• What impact coaching has on leadership confidence, behaviour and outcomes
• Barriers that stop people asking for or receiving support
• How people are using new tools like AI in difficult workplace conversations
The survey takes about 6–8 minutes to complete, and all responses are anonymous unless you choose to share your details at the end.
Add your insight - Take the Strength Report 2026 survey - Now LIVE!
Last year’s Strength Report gathered insight from 170 leaders, managers and professionals across the UK. The 2025 edition revealed clear patterns: coaching is valued, desired, and useful but it’s still unevenly accessed and not always understood.
Key learnings included:
• Coaching helps people make better decisions, handle • workplace conflict earlier and build confidence in challenging moments.
• Access to coaching is often shaped by hierarchy and budgets, not need.
• Many people feel unsure about what coaching actually involves, or are uncomfortable asking for it.
The Strength Report isn’t just research, it’s a foundation for better leadership practice. It gives HR leaders, senior executives and people professionals a shared language and evidence base to:
• build coaching programmes that truly work
• make the case for investment in leadership support
• reduce barriers to development
• foster cultures where coaching isn’t a perk, it’s part of how teams grow
The Strength Model is the framework behind the report. It explains how coaching strengthens leadership by focusing on the behaviours that shape culture: what leaders stand for, how they act, how they communicate and how they support the people around them.
At its core, the model is simple. Strong leadership starts with values. Knowing what you stand for and acting with integrity even under pressure. From there, coaching helps leaders adjust their behaviours, manage team dynamics, and communicate in ways that build trust and clarity. At the top of the model sits the goal of the business: the results you’re working towards and how leaders support progress day to day.
The model isn’t academic. It reflects the real situations leaders face: difficult conversations, shifting expectations, role transitions, and the moments where confidence wavers. Coaching helps leaders strengthen each part of the model, so their decisions, actions and behaviours become more consistent, more deliberate and more aligned with what their organisation needs.
Organisations use the model to create coaching programmes that build confidence, prevent conflict, and develop leaders who are grounded, focused and clear in how they show up.
When you complete the survey, you can choose to get early access to the 2026 report available to download before publication. We’ll also share key insights via LinkedIn and our newsletter.
👉 Take the Strength Report 2026 survey now
It only takes a few minutes and your insight helps shape stronger leadership across the UK.
The Be Business Fit Strength Report 2026 questionnaire opens on 13th April. Sam Heighway explains why she built it, what last year's data revealed, and what you get for taking part.
Workplace conflict rarely appears out of nowhere. It usually builds quietly. A missed conversation. A behaviour left unaddressed. A manager unsure how to step in. By the time a grievance becomes for
Demand for our work has grown over the past year. As more organisations rely on us at critical moments, we’ve chosen to grow in a way that protects standards and integrity.
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