Be Business Fit

After months of reflection, development and deep conversations about what leadership truly needs in today’s world, we’re proud to unveil the new Be Business Fit brand and website.

It’s a bold recommitment to our core belief:
Strong leadership isn’t about control, it’s about behaviour.

Why We’ve Rebranded

The challenges facing today’s leaders are complex. They’re navigating internal politics, cultural change, growth and pressure from every angle, all while trying to stay true to their values. Many don’t lack ambition. What they lack is the right support at the right time.

Be Business Fit was created to provide that support. But as we’ve grown, so has our ambition. The new brand reflects where we’re headed; a leadership partner known not just for coaching, but for prevention-first thinking, real-world insight and behavioural transformation that lasts.

This evolution puts our Strength Model and values-led approach at the centre of everything we do. Because we believe the strongest leaders don’t wait for a crisis, they build strong cultures from the start.

What’s New?

• A clearer brand identity rooted in strength, integrity and real-world impact.
• A more focused message: We help leaders gain confidence, prevent conflict and build high-performing cultures.
• A website built around you, with resources, services and tools to help you lead better, now and in the future.
• New ways to engage: From interactive tools like the Strength Model Quiz to our Strength Report Campaign we’re creating more spaces for meaningful leadership development.

“You don’t just create a great culture, you shape it every day through leadership behaviour.” – Sam Heighway, Founder

Our Commitment Stays the Same

Whether we’re coaching a CEO through change, guiding HR leaders through conflict, or helping a growing business align its leadership team, we’ll always lead with integrity, empathy and practical insight.

We’re not here to lecture. We’re here to help you lead with clarity and build teams and cultures that thrive.
If you believe leadership should be proactive, human and behaviour-led, then welcome. You’re in the right place.

Start a Conversation

Want to build stronger leadership in your organisation? Book a call and let’s talk about how we can help.